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調查顯示全港三分一人有網購 消費券助七成多商戶增生意
30 Apr 2022

 

全球智慧開店平台 SHOPLINE今天發布《2022 香港開店白皮書》,剖析過去一年香港電子商務市場數據及揭示來年網店趨勢。SHOPLINE在去年全年顧客觸及總量達264萬人,達全港人口三分之一。SHOPLINE香港商戶的全年總營業額按年增長41%,而總訂單量亦按年增長47%

 

2021年熱門網店產業頭三大依次為生活起居、流行衣飾及綜合零售,佔整體超過一半;「綜合零售」產業蟬聯香港網店產業的商品成交金額首位,「飲食產品」、「服務與課程」的商品成交金額增長比率最高,分別按年增長122%103%

 

 

疫情下實體店業務大受影響,不少商戶積極開拓網上平台,《2022 香港開店白皮書》顯示,2021SHOPLINE香港註冊開店商戶數目較疫情前上升1.25倍,當中57月的按月商戶增長數最為明顯,時間與政府推出消費券的時間吻合,相信部份源於商戶加緊步伐拓展網上銷售、把握消費券商機。

 

去年政府派發消費券期間,SHOPLINE 香港店家的商品成交金額(GMV)錄得約四至七成增長、訂單總量增長達68成;有7成多受訪商戶表示電子消費劵有為他們帶來額外營業額,部分更指營業額增長2倍或以上,有6成商戶更表示完全沒有額外投放宣傳成本亦獲得該增長。

 

資料來源:星島日報

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